Multi-issue Agent Negotiation Based on Fairness

Authors:
Baohe Zuo;Sue Zheng;Hong Wu
Affiliations:
School of Software Engineering, South China University of Technology, Guangzhou, China 510006;School of Computer Science & Engineering, South China University of Technology, Guangzhou, China 510006;School of Computer Science & Engineering, South China University of Technology, Guangzhou, China 510006
Venue:
WISM '09 Proceedings of the International Conference on Web Information Systems and Mining
Year:
2009

Citing 3
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Abstract

Agent-based e-commerce service has become a hotspot now. How to make the agent negotiation process quickly and high-efficiently is the main research direction of this area. In the multi-issue model, MAUT(Multi-attribute Utility Theory) or its derived theory usually consider little about the fairness of both negotiators. This work presents a general model of agent negotiation which considered the satisfaction of both negotiators via autonomous learning. The model can evaluate offers from the opponent agent based on the satisfaction degree, learn online to get the opponent's knowledge from interactive instances of history and negotiation of this time, make concessions dynamically based on fair object. Through building the optimal negotiation model, the bilateral negotiation achieved a higher efficiency and fairer deal.