VISIADS: a vision-based advertising platform for camera phones

Authors:
Matthew R. Scott;Wei Jiang;Xing Xie;Jonathan Tien;Gang Chen;Dong Xiang
Affiliations:
Microsoft Research Asia, Beijing, P.R.China;Tsinghua National Laboratory for Information Science and Technology, School of Software, Tsinghua University, Beijing, P.R.China;Microsoft Research Asia, Beijing, P.R.China;Microsoft Research Asia, Beijing, P.R.China;Microsoft Research Asia, Beijing, P.R.China;Tsinghua National Laboratory for Information Science and Technology, School of Software, Tsinghua University, Beijing, P.R.China
Venue:
ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
Year:
2009

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Abstract

In this demonstration, we present VisiAds, a vision-based online advertising platform which allows advertisers to bid on image content as opposed to text keywords. The demonstration shows an implementation of the platform designed specifically for mobile application scenarios. It can be used by advertisers to trigger and deliver multiple advertisements based on a query image captured from a consumer-grade cellular phone with an embedded camera.