Interfacing thought: cognitive aspects of human-computer interaction
Interfacing thought: cognitive aspects of human-computer interaction
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ACM Transactions on Computer-Human Interaction (TOCHI)
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Analyzing graphic and textual layouts with GOMS: results of a preliminary analysis
CHI '94 Conference Companion on Human Factors in Computing Systems
The Psychology of Human-Computer Interaction
The Psychology of Human-Computer Interaction
Information and Communication: Alternative Uses of the Internet in Households
Information Systems Research
The Market Structure for Internet Search Engines
Journal of Management Information Systems
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
Journal of Management Information Systems
The impact of search engine optimization on online advertising market
ICEC '06 Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet
The Market Structure for Internet Search Engines
Journal of Management Information Systems
A descriptive reference framework for the personalisation of e-business applications
Electronic Commerce Research
Anticipating information needs for senior portal contents
Computers in Human Behavior
Dynamic search engine competition with a knowledge-sharing service
Decision Support Systems
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In this paper, we investigate three complementary measures of portal use: frequency of use, length of visits and repeat use. To examine these three measures of use, we first classify the services provided by portals into three categories: search, information, and personal services. We argue that these three different functions affect portal use in different ways. We primarily rely on the human computer interaction literature to develop our model of portal use. Our analysis is based on Internet navigation data of 102 demographically diverse users over a period of one year for six major portals. In total, we study 6321 distinct portal choices. Our results show strong repeat use for personal services followed by information services and search function. Our findings show that cumulative dissatisfaction with search results has a negative effect on future user choice decisions. Both information and personal services tend to extend the length of portal visits. As expected, search services tend to reduce the time spent as users move on to the search targets. But we also find that search function availability drives more traffic to portals than information or personal services. Of the three services, personal services use shows maximum (week-to-week) stability, information services use, on the other hand, shows least stability. Use of personal services leads to use of search and information services. We also find that demographic characteristics play some role in portal use.