The Strength of Weak Learnability
Machine Learning
Neural networks and the bias/variance dilemma
Neural Computation
Machine Learning
Optimal linear combinations of neural networks
Neural Networks
The Random Subspace Method for Constructing Decision Forests
IEEE Transactions on Pattern Analysis and Machine Intelligence
Learning When Negative Examples Abound
ECML '97 Proceedings of the 9th European Conference on Machine Learning
Mining customer product ratings for personalized marketing
Decision Support Systems - Special issue: Web data mining
An intelligent system for customer targeting: a data mining approach
Decision Support Systems
Making use of population information in evolutionary artificialneural networks
IEEE Transactions on Systems, Man, and Cybernetics, Part B: Cybernetics
Focusing on non-respondents: Response modeling with novelty detectors
Expert Systems with Applications: An International Journal
Response modeling with support vector regression
Expert Systems with Applications: An International Journal
Clustering-Based Reference Set Reduction for k-Nearest Neighbor
ISNN '07 Proceedings of the 4th international symposium on Neural Networks: Part II--Advances in Neural Networks
Using a hybrid meta-evolutionary rule mining approach as a classification response model
Expert Systems with Applications: An International Journal
Diversity of ability and cognitive style for group decision processes
Information Sciences: an International Journal
Accounting for the long-term effects of a marketing contact
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Global optimization of support vector machines using genetic algorithms for bankruptcy prediction
ICONIP'06 Proceedings of the 13th international conference on Neural information processing - Volume Part III
Pattern selection for support vector regression based response modeling
Expert Systems with Applications: An International Journal
Financial distress prediction using support vector machines: Ensemble vs. individual
Applied Soft Computing
Hi-index | 12.06 |
In building a response model, determining the inputs to the model has been an important issue because of the complexities of the marketing problem and limitations of mental models for decision-making. It is common that the customers' historical purchase data contains many irrelevant or redundant features thus result in bad model performance. Furthermore, single complex models based on feature subset selection may not always report improved performance largely because of overfitting and instability. Ensemble is a widely adopted mechanism for alleviating such problems. In this paper, we propose an ensemble creation method based on GA based wrapper feature subset selection mechanism. Through experimental studies on DMEF4 data set, we found that the proposed method has, at least, two distinct advantages over other models: first, the ability to account for the important inputs to the response model; second, improved prediction accuracy and stability.