Mining customer product ratings for personalized marketing

  • Authors:
  • Kwok-Wai Cheung;James T. Kwok;Martin H. Law;Kwok-Ching Tsui

  • Affiliations:
  • Department of Computer Science, Hong Kong Baptist University, Kowloon Tong, Hong Kong, China;Department of Computer Science, Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong, China;Department of Computer Science, Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong, China;Department of Computer Science, Hong Kong Baptist University, Kowloon Tong, Hong Kong, China

  • Venue:
  • Decision Support Systems - Special issue: Web data mining
  • Year:
  • 2003

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Abstract

While search engines have become the major decision support tools for the Internet, there is a growing disparity between the image of the World Wide Web stored in search engine repositories and the actual dynamic, distributed nature of Web data. We propose ...