The factors influencing individual's behavior on privacy protection

Authors:
Sheng-Fei Hsu;Dong-Her Shih
Affiliations:
Department of Information Management, National Yunlin University of Science & Technology, Douliu, Yunlin, Taiwan;Department of Information Management, National Yunlin University of Science & Technology, Douliu, Yunlin, Taiwan
Venue:
WSEAS Transactions on Information Science and Applications
Year:
2009

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Abstract

Individual's behavior on privacy protecting is affected by not only the personal psychological factors, but also the external influences. However, the latter was always ignored in previous researches. For investigating how the external as well as internal factors simultaneously affected one's privacy concern on privacy protection and restrained related behavior, this study applied perceived behavior control to modifying previous privacy model. In addition, a hypothesized model proposed to interpret how the related factors influenced individual's behavior on privacy protection. The result of this study also indicated the significant relationships between personal privacy perception and perceived behavioral control.