Mining the network value of customers
Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining
A Social Mechanism of Reputation Management in Electronic Communities
CIA '00 Proceedings of the 4th International Workshop on Cooperative Information Agents IV, The Future of Information Agents in Cyberspace
Mining knowledge-sharing sites for viral marketing
Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining
The Eigentrust algorithm for reputation management in P2P networks
WWW '03 Proceedings of the 12th international conference on World Wide Web
A reputation-based trust model for peer-to-peer ecommerce communities [Extended Abstract]
Proceedings of the 4th ACM conference on Electronic commerce
Bayesian Network-Based Trust Model
WI '03 Proceedings of the 2003 IEEE/WIC International Conference on Web Intelligence
PeerTrust: Supporting Reputation-Based Trust for Peer-to-Peer Electronic Communities
IEEE Transactions on Knowledge and Data Engineering
Using context- and content-based trust policies on the semantic web
Proceedings of the 13th international World Wide Web conference on Alternate track papers & posters
PET: A PErsonalized Trust Model with Reputation and Risk Evaluation for P2P Resource Sharing
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences - Volume 07
A Reputation-Chain Trust Model for the Semantic Web
AINA '06 Proceedings of the 20th International Conference on Advanced Information Networking and Applications - Volume 02
Enforcing cooperative resource sharing in untrusted P2P computing environments
Mobile Networks and Applications
Explorations in the use of semantic web technologies for product information management
Proceedings of the 16th international conference on World Wide Web
Similarity Measure and Instance Selection for Collaborative Filtering
International Journal of Electronic Commerce
Trust-aware recommender systems
Proceedings of the 2007 ACM conference on Recommender systems
Analysis of ratings on trust inference in open environments
Performance Evaluation
Whom should I trust?: the impact of key figures on cold start recommendations
Proceedings of the 2008 ACM symposium on Applied computing
Mining opinion features in customer reviews
AAAI'04 Proceedings of the 19th national conference on Artifical intelligence
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Previous trust models are mainly focused on reputational mechanism based on explicit trust ratings. However, the large amount of user-generated content and community context published on Web is often ignored. Without enough information, there are several problems with previous trust models: first, they cannot determine in which field one user trusts in another, so many models assume that trust exists in all fields. Second some models are not able to delineate the variation of trust scales, therefore they regard each user trusts all his friends to the same extent. Third, since these models only focus on explicit trust ratings, so the trust matrix is very sparse. To solve these problems, we present RCC trust-a trust model which combines Reputation-, Content- and Context-based mechanisms to provide more accurate, fine-grained and efficient trust management for the electronic community. We extract trust-related information from user-generated content and commmunity context from Web to extend reputation-based trust models. We introduce role-based and behavior-based reasoning functionalities to infer users' interests and category-specific trust relationships. Following the study in sociology, RCCtrust exploits similarities between pairs of users to depict differentiated trust scales. The experimental results show that RCCtrust outperforms pure user similarity method and linear decay trust-aware technique in both accuracy and coverage for a Recommender System.