Gen X and Ys attitudes on using social media platforms for opinion sharing

Authors:
Bernard J. Jansen;Kate Sobel;Geoff Cook
Affiliations:
The Pennsylvania State University, University Park, PA, USA;The Pennsylvania State University, University Park, PA, USA;myYearbook, New Hope, PA, USA
Venue:
CHI '10 Extended Abstracts on Human Factors in Computing Systems
Year:
2010

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Abstract

In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.