A trusted method for self-profiling in e-commerce

  • Authors:
  • Siani Pearson

  • Affiliations:
  • HP Labs, Bristol, UK

  • Venue:
  • AAMAS'02 Proceedings of the 2002 international conference on Trust, reputation, and security: theories and practice
  • Year:
  • 2002

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Abstract

Privacy infringements when companies gather customer information are more likely to occur if the customer lacks control over this process. In this paper, a method is described for user self-profiling when engaged in e-commerce over the Internet, by which customers can have greater control over profiles relating to their behaviour or preferences and can exploit this information in a flexible way without revealing their identity. This is achieved using trusted agents that exploit Trusted Computing Platform technology [28].