Content analysis of the world wide web: opportunities and challenges
Social Science Computer Review
System architecture and interactivity model for mobile TV applications
Proceedings of the 3rd international conference on Digital Interactive Media in Entertainment and Arts
User acceptance of mobile TV services
Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
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Mobile TV marketers are announcing mobile TV as a new interactive medium, however users seemingly "just want to see news" but cannot imagine using interactivity. This paper deals with the challenge of enabling and encouraging users to understand the benefits and potentials of interactivity. Specific interactive applications as well as strategies to set them up in the first phase of mobile TV will be presented. The market development of interactive mobile TV applications is described as a process of mutual learning involving all stakeholder of the new technology.