User acceptance of mobile TV services

Authors:
Eija Kaasinen;Minna Kulju;Tuomo Kivinen;Virpi Oksman
Affiliations:
VTT Technical Research Centre of Finland, Tampere, Finland;VTT Technical Research Centre of Finland, Tampere, Finland;VTT Technical Research Centre of Finland, Tampere, Finland;VTT Technical Research Centre of Finland, Tampere, Finland
Venue:
Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
Year:
2009

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Abstract

Mobile digital television technology facilitates broadcast TV on a mobile phone as well as interactive add-on services provided on top of the selected TV channel. In this paper we describe the results of a six-month field trial where 27 users were evaluating commercially available mobile TV services and 10 different pilot services. Mobile TV found a role in the everyday lives of the users as an extension to ordinary TV. The users appreciated easy and continuous access to TV contents. The results highlight that short usage situations typical to mobile TV use are hindering the adoption of new add-on services. The adoption can be supported by using content, appearance or functionality familiar from other media. The main problems with add-on services were related to knowing about the mere existence of these services and their contents as well as understanding the concept of services available only during a certain TV show.