The need for and development of behaviourally realistic agents

Authors:
Wander Jager;Marco Janssen
Affiliations:
Faculty of Management and Organisation, Dept. of Marketing, University of Groningen, Groningen, The Netherlands;Center for the Study of Institutions, Population, and Environmental Change, Indiana University, Bloomington, IN
Venue:
MABS'02 Proceedings of the 3rd international conference on Multi-agent-based simulation II
Year:
2002

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Abstract

In this paper we argue that simulating complex systems involving human behaviour requires agent rules based on a theoretically rooted structure that captures basic behavioural processes. Essential components of such a structure involve needs, decision-making processes and learning. Such a structure should be based on state-of-the-art behavioural theories and validated on the micro-level using experimental or field data of individual behaviour. We provide some experiences we had working with such a structure, which involve the possibility to relate the results of simulations on different topics, the ease of building in extra factors for specific research questions and the possibility to use empirical data in calibrating the model. A disadvantage we experienced is the lack of suiting empirical data, which necessitates in our view the combined use of empirical and simulation research.