A metaphor for personalized television programming

Authors:
Konstantinos Chorianopoulos;Diomidis Spinellis
Affiliations:
eLTRUN, Athens University of Economics & Business, Athens, Greece;eLTRUN, Athens University of Economics & Business, Athens, Greece
Venue:
ERCIM'02 Proceedings of the User interfaces for all 7th international conference on Universal access: theoretical perspectives, practice, and experience
Year:
2002

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Abstract

Traditional human-computer interaction settings involve a task-oriented approach where the human interacts with an application to accomplish a particular goal. The emergence of media-rich computer-mediated leisure applications requires a fresh view of the current paradigms and a careful examination of how this change of perspective affects their relevance. This paper proposes a metaphor for accessing personalized television programming and suggests an approach for integrating the metaphor into the design of a television user interface. The proposed metaphor is tested in the design of a personalized advertising service. The results of the empirical research are discussed and the suitability of the metaphor for other television programs is examined.