An activity approach to cross-cultural design

  • Authors:
  • Huatong Sun

  • Affiliations:
  • Department of Writing, Grand Valley State University, Allendale, MI

  • Venue:
  • UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
  • Year:
  • 2007

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Abstract

The demanding challenges urge us to develop an effective way to address cultural issues in IT localization and design well-localized products to support complex activities in a concrete context. This article proposes an activity approach to cross-cultural design informed by key concepts and methods from activity theory, genre theory, and British cultural studies. The approach brings cross-cultural design focus from operational affordances to social affordances.