Exploring persuasive potential of embodied conversational agents utilizing synthetic embodied conversational agents

Authors:
John Shearer;Patrick Olivier;Marco De Boni;Robert Hurling
Affiliations:
Culture Lab - Newcastle, Newcastle University, Newcastle upon Tyne, UK;Culture Lab - Newcastle, Newcastle University, Newcastle upon Tyne, UK;Culture Lab - Newcastle, Newcastle University, Newcastle upon Tyne, UK;Culture Lab - Newcastle, Newcastle University, Newcastle upon Tyne, UK
Venue:
PERSUASIVE'07 Proceedings of the 2nd international conference on Persuasive technology
Year:
2007

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Abstract

This study presents synthetic embodied conversational agents, and how they can be used to explore the persuasive potential of real embodied conversational agents. Utilizing a novel Wizard-of-Oz style approach and a direct measure of behavior change we explore whether 'ideal' embodied conversational agents have a similar persuasive impact as real people, and demonstrate the importance of visually perceiving for embodied conversational agents to be persuasive.