Applying culture to website design: a comparison of Malaysian and US websites
IPCC/SIGDOC '00 Proceedings of IEEE professional communication society international professional communication conference and Proceedings of the 18th annual ACM international conference on Computer documentation: technology & teamwork
Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
Seeing the world in 5 dimensions - more or less?
IDGD'11 Proceedings of the 4th international conference on Internationalization, design and global development
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Many studies of e-commerce continue to be constrained by classic marketing concerns like product type. However, new aspects emerge when Fogg's (2003) Typology of Web Credibility is applied to the development of trust. Results from a set of focus groups with Malaysian students highlight interesting issues associated with process, cultural values, and global inequities in infrastructure. The pilot study reported here will be updated with information from additional focus groups at the HCI International 2007 Conference in Beijing.