A remote study on east-west cultural differences in mobile user experience

Authors:
Qifeng Yan;Guanyi Gu
Affiliations:
Nokia Corporation, Helsinki, Finland and Media Lab, University of Art and Design Helsinki Hämeentie, Helsinki, Finland;Nokia Corporation, Helsinki, Finland
Venue:
UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
Year:
2007

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Abstract

Most of current user interfaces and interaction systems are based on psychological and social models drawn from the European and American research traditions. However, recently, the applicability of these models is reconsidered after many products and services were proved to be failed in eastern cultures. This paper proposes that different user experiences should be designed for different cultures. In this research, East-West cultural differences are found in 3 user experience areas: 1, correlation of subjective and objective results; 2, Personal mobile networks; 3, Device interaction learning style. Some problems found during this research and some possible future improvements are also discussed.