A study on content and management style of corporate blogs

Authors:
Shanshan Ma;Qiping Zhang
Affiliations:
Drexel University, Philadelphia, PA;Long Island University, Brookville, NY
Venue:
OCSC'07 Proceedings of the 2nd international conference on Online communities and social computing
Year:
2007

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Abstract

Corporate blogs are used by companies to talk with customers. We did a study into 262 blog entries in 9 corporate blogs. The study revealed three corporate blog content types; three corporate blog management styles, and relatively shorter blog length and lower update frequency.