Online Communities: Designing Usability and Supporting Socialbilty
Online Communities: Designing Usability and Supporting Socialbilty
Stimulating social engagement in a community network
CSCW '02 Proceedings of the 2002 ACM conference on Computer supported cooperative work
Knowledge Networks: Explaining Effective Knowledge Sharing in Multiunit Companies
Organization Science
Think different: increasing online community participation using uniqueness and group dissimilarity
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Using social psychology to motivate contributions to online communities
CSCW '04 Proceedings of the 2004 ACM conference on Computer supported cooperative work
Blogging as social activity, or, would you let 900 million people read your diary?
CSCW '04 Proceedings of the 2004 ACM conference on Computer supported cooperative work
Communications of the ACM - The Blogosphere
Enterprise Knowledge Management and Emerging Technologies
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 03
Weblog success: Exploring the role of technology
International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
BlogCentral: the role of internal blogs at work
CHI '07 Extended Abstracts on Human Factors in Computing Systems
Crossing Boundaries: A Case Study of Employee Blogging
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Corporate Blogging: Building community through persistent digital talk
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Exploring the role of the reader in the activity of blogging
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
A wiki instance in the enterprise: opportunities, concerns and reality
Proceedings of the 2008 ACM conference on Computer supported cooperative work
Blogging at work and the corporate attention economy
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Interorganizational coordination and awareness in a nonprofit ecosystem
Proceedings of the 2010 ACM conference on Computer supported cooperative work
Chinese online communities: balancing managementcontrol and individual autonomy
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
A study on content and management style of corporate blogs
OCSC'07 Proceedings of the 2nd international conference on Online communities and social computing
Enterprise blogging in a global context: comparing Chinese and American practices
Proceedings of the ACM 2011 conference on Computer supported cooperative work
Using social media for work: Losing your time or improving your work?
Computers in Human Behavior
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In this paper, we present a case study of MoCo Blogs, a publicly accessible, corporate blogging site, which is hosted by a large telecommunication company in China. We study the design and operation of the site from two aspects: (1) how community owners/administrators guide and coordinate blogger activities to meet the company's business goals; and (2) how participants respond to management guidance and act on their own incentives. Through the analysis of three data sources: 17-month activity logs with 1,046 bloggers and 10,291 blog entries, 4-month online participatory observation, and in-depth interviews, we present two key findings. First, we describe three key operational strategies employed by the site administrative team to encourage user contributions and manage content across the organizational boundaries. Second, we examine how these strategies directly influence user participation. Finally, we discuss the implications of our findings on an organization's roles in corporate social communities.