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HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
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HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
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WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
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WaterCooler: exploring an organization through enterprise social media
Proceedings of the ACM 2009 international conference on Supporting group work
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Journal of Management Information Systems
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Information Systems Research
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HCI'13 Proceedings of the 15th international conference on Human Interface and the Management of Information: information and interaction for learning, culture, collaboration and business - Volume Part III
Using social media for work: Losing your time or improving your work?
Computers in Human Behavior
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The attention economy motivates participation in peer-produced sites on the Web like YouTube and Wikipedia. However, this economy appears to break down at work. We studied a large internal corporate blogging community using log files and interviews and found that employees expected to receive attention when they contributed to blogs, but these expectations often went unmet. Like in the external blogosphere, a few people received most of the attention, and many people received little or none. Employees expressed frustration if they invested time and received little or no perceived return on investment. While many corporations are looking to adopt Web-based communication tools like blogs, wikis, and forums, these efforts will fail unless employees are motivated to participate and contribute content. We identify where the attention economy breaks down in a corporate blog community and suggest mechanisms for improvement.