Implementing social media in public sector organizations

Authors:
Cliff Lampe;Rebecca Roth
Affiliations:
University of Michigan, North Quad, Ann Arbor, MI;Michigan State University, East Lansing, MI
Venue:
Proceedings of the 2012 iConference
Year:
2012

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Abstract

Social media has been widely adopted by organizations in the recent past, and public sector organizations are also showing an increased interest in using this tool to meet their goals. In this paper, we describe three cases of social media adoption by public sector organizations, and the struggles faced in that implementation. We argue through the experience of implementing these systems that the characteristics of non-profit organizations, including the government and community service organizations that interact in the public sector, exacerbate problems of groupware adoption. In particular, public sector organizations involve multiple stakeholders coordinating in a distributed fashion, which leads to barriers to social media adoption to accomplish their goals.