Working for Free? - Motivations of Participating in Open Source Projects
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 7 - Volume 7
Why we twitter: understanding microblogging usage and communities
Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis
Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Proceedings of the 19th international conference on World wide web
Everyone's an influencer: quantifying influence on twitter
Proceedings of the fourth ACM international conference on Web search and data mining
From Conservation to Crowdsourcing: A Typology of Citizen Science
HICSS '11 Proceedings of the 2011 44th Hawaii International Conference on System Sciences
Creek watch: pairing usefulness and usability for successful citizen science
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Data collection by the people, for the people
CHI '11 Extended Abstracts on Human Factors in Computing Systems
Proceedings of the 13th international conference on Ubiquitous computing
Implementing social media in public sector organizations
Proceedings of the 2012 iConference
Dynamic changes in motivation in collaborative citizen-science projects
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
Think globally, act locally: a case study of a free food sharing community and social networking
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Hi-index | 0.00 |
This paper examines how social networks can be used to recruit and promote a crowdsourced citizen science project and compares this recruiting method to the use of tradition-al media channels including press releases, news stories, and participation campaigns. The target studied is Creek Watch, a citizen science project that allows anyone with an iPhone to submit photos and observations of their local waterways to authorities who use the data for water management, environmental programs, and cleanup events. The results compare promotional campaigns using a traditional press release with news pickups, a participation campaign through local organizations, and a social networking campaign through Facebook and Twitter. Results also include the trial of a feature that allows users to post automatically to Facebook or Twitter. Social networking is found to be a worthwhile avenue for increasing awareness of the project, increasing the conversion rate from browsers to participants, but that targeting existing communities with a participation campaign was a more successful means for increasing the amount of data collected by volunteers.