A cross-cultural study of flow experience in the it environment: the beginning

  • Authors:
  • Alexander E. Voiskounsky

  • Affiliations:
  • Psychology Department, Moscow State University, Russia

  • Venue:
  • OCSC'07 Proceedings of the 2nd international conference on Online communities and social computing
  • Year:
  • 2007

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Abstract

Flow (optimal) experience is being widely investigated in the IT environments: in human-computer interaction, computer-mediated communication and exploratory behaviour, consumer and marketing applications, educational practice, playing computer, video and online games, psychological rehabilitation of the disabled, web usability testing, etc. Though a universal experience, flow can be expected to be culture specific and culture dependent. Optimal experience has only rarely been studied from a cross-cultural perspective, mainly in the field of gaming activities. An overview of the earliest works in the field is presented, as well as empirical evidences of a study referring to the flow experience and interaction patterns inherent to the samples of Russian and French online players.