An analysis of the application of data mining in airline company CRM

  • Authors:

  • Huirong Zhang;Yun Chen

  • Affiliations:

  • School of Public Economy Administration, Shanghai University of Finance & Economics, Shanghai, P.R. China and Department of Physics of Qujing Normal University, Qujing, Yunnan, P.R. China;School of Public Economy Administration, Shanghai University of Finance & Economics, Shanghai, P.R. China

  • Venue:
  • FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 7
  • Year:
  • 2009

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Abstract

Data mining is a promising new technology to transact information, and customer relationship management (CRM) can supply a fire-new business conception for the airlines. So the integration of them can enhance the competition of the airlines. This paper introduces the concepts of customer relationship management and data-mining and its process. It discusses the application of data-mining in airline company CRM in detail and presents some advices for using.