Counting your customers: who are they and what will they do next?

  • Authors:
  • David C. Schmittlein;Donald G. Morrison;Richard Colombo

  • Affiliations:
  • Univ. of Pennslyvania, Philadelphia;Columbia Univ., NY, NY;New York Univ., NY

  • Venue:
  • Management Science
  • Year:
  • 1987

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Abstract