Counting your customers: who are they and what will they do next?
Management Science
Properties of support vector machines
Neural Computation
Machine Learning
Customer Lifetime Value Models for Decision Support
Data Mining and Knowledge Discovery
Analysing customer Churn in insurance data: a case study
PKDD '04 Proceedings of the 8th European Conference on Principles and Practice of Knowledge Discovery in Databases
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Domain driven data mining in human resource management: A review of current research
Expert Systems with Applications: An International Journal
Hi-index | 12.05 |
Customer churn is a notorious problem for most industries, as loss of a customer affects revenues and brand image and acquiring new customers is difficult. Reliable predictive models for customer churn could be useful in devising customer retention plans. We survey and compare some major machine learning techniques that have been used to build predictive customer churn models. Employee churn (or attrition) closely related but not identical to customer churn is similarly painful for an organization, leading to disruptions, customer dissatisfaction and time and efforts lost in finding and training replacement. We present a case study that we carried out for building and comparing predictive employee churn models. We also propose a simple value model for employees that can be used to identify how many of the churned employees were ''valuable''. This work has the potential for designing better employee retention plans and improving employee satisfaction.