Current research trends and directions for future research in trust maintenance for virtual environments

  • Authors:

  • Olivia Fachrunnisa;Farookh Khadeer Hussain;Elizabeth Chang

  • Affiliations:

  • Curtin University, Perth, Australia;Curtin University, Perth, Australia;Curtin University, Perth, Australia

  • Venue:
  • Proceedings of the 11th International Conference on Information Integration and Web-based Applications & Services
  • Year:
  • 2009

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Abstract

Trust is widely acknowledged as being important for the efficient and effective operation of business in virtual environments. This is because trust functions like a glue that holds and links virtual agents together as they relate and collaborate remotely. In virtual environments, trust needs to be established swiftly as there is little time to build it gradually in the absence of face-to-face meetings. However, the manner in which trust develops and is maintained is a critical factor in relationships, both physically and virtually. In virtual environments, trust needs to be managed including network connection as well as social aspects of interaction. Maintaining trust in virtual environments is defined as an effort to maximize the benefits of such virtual relationship and to prevent the level of trust from decreasing. In this paper, we undertake a general survey of the current situation of trust maintenance in virtual environments. We review several researches from the perspective of terminology, strategies presented, and types of strategies. We describe the benefits and shortcomings of each strategy, conduct an integrative review of these strategic approaches, and make suggestions for future research.