Research and design of a grid based electronic commerce recommendation system

Authors:
Yueling Liang;Guihua Nie
Affiliations:
Wuhan University of Technology, School of Economics, Wuhan, China;Wuhan University of Technology, School of Economics, Wuhan, China
Venue:
Journal of Theoretical and Applied Electronic Commerce Research
Year:
2010

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Abstract

Current electronic commerce recommendation system is designed for single electronic commerce website and current recommendation technologies have obvious deficiencies Centralized recommendation systems can not resolve the contradiction between high recommendation quality and timely response, as well as that between limited recommendation range and ever rich information on the web. Distributed recommendation systems are expected to improve the recommendation quality while maintaining high performance. This paper analyses the problems of traditional electronic commerce recommendation system and clarifies the advantage of applying grid technology into electronic commerce recommendation system. It discusses the prototype of an intelligent recommendation system, namely grid based electronic commerce recommendation system (GBECRS). The paper analyses rationale and mechanism of GBECRS and designs its logical structure. It focuses on the design of grid services which are needed to be deployed into electronic commerce recommendation grid. Finally it does deep analysis of key technologies that are applied in the system.