Mining changes in customer buying behavior for collaborative recommendations

  • Authors:
  • Yeong Bin Cho;Yoon Ho Cho;Soung Hie Kim

  • Affiliations:
  • Department of e-Business, Far East University, 5 san Wangjang, Gamgok, Eumsung, Chungbuk, 369-851, South Korea;School of e-Business, Kookmin University, 861-1 Jungnung-dong, Sungbuk-gu, Seoul 136-702, South Korea;Graduate School of Management, Korea Advanced Institute of Science and Technology, 207-43 Cheongryangri-Dong, Dongdaemun, Seoul, 130-012, South Korea

  • Venue:
  • Expert Systems with Applications: An International Journal
  • Year:
  • 2005

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Abstract

The preferences of customers change over time. However, existing collaborative filtering (CF) systems are static, since they only incorporate information regarding whether a customer buys a product during a certain period and do not make use of the purchase sequences of customers. Therefore, the quality of the recommendations of the typical CF could be improved through the use of information on such sequences. In this study, we propose a new methodology for enhancing the quality of CF recommendation that uses customer purchase sequences. The proposed methodology is applied to a large department store in Korea and compared to existing CF techniques. Various experiments using real-world data demonstrate that the proposed methodology provides higher quality recommendations than do typical CF techniques, with better performance, especially with regard to heavy users.