Individual and group behavior-based customer profile model for personalized product recommendation

Authors:
You-Jin Park;Kun-Nyeong Chang
Affiliations:
Department of Business Administration, Yonsei University, 234 Maeji-ri, Heungup-myon, Wonju-si, Gangwon-do 220-710, Republic of Korea;Department of Business Administration, Yonsei University, 234 Maeji-ri, Heungup-myon, Wonju-si, Gangwon-do 220-710, Republic of Korea
Venue:
Expert Systems with Applications: An International Journal
Year:
2009

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Abstract

The development of efficient customer profile models is crucial for improving the recommendation quality of the recommendation system. In this paper, we propose a new customer profile model based on individual and group behavior information such as clicks, basket insertions, purchases, and interest fields. We also implement a recommendation system using the proposed model, and evaluate the recommendation performance of the proposed model in terms of several well known evaluation metrics. Experimental results show that the proposed model has a better recommendation performance than existing models.