Web user browse behavior characteristic analysis based on a BC tree

Authors:
Dingrong Yuan;Shichao Zhang
Affiliations:
The International WIC Institute, Beijing University of Technology, Beijing, China and College of Computer Science, Guangxi Normal University, Guilin, China;College of Computer Science, Guangxi Normal University, Guilin, China
Venue:
AMT'10 Proceedings of the 6th international conference on Active media technology
Year:
2010

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Abstract

Analysis ofWeb user browser behavior characteristics is a key technology in the domains, such as Initiative Web Information Retrieval and Information Recommendation. Taking into account the layout of Web pages, in this paper we constructed a user browse behavior characteristic (BC) tree based on the browsing history of Web users, and then established a new approach for analyzing Web user BC trees. This method delivers us the interesting topics of a user, the extent and depth of these topics, as well as the explanation of the frequency of accessing hierarchic block paths on web pages. We illustrated the efficiency with experiments, and demonstrated that the proposed approach is promising in Initiative Web Information Retrieval and Information Recommendation.