Collaborative filtering with ordinal scale-based implicit ratings for mobile music recommendations

Authors:
Seok Kee Lee;Yoon Ho Cho;Soung Hie Kim
Affiliations:
Graduate School of Management, Korea Advanced Institute of Science and Technology, 207-43 Cheongryangri-Dong, Dongdaemun, Seoul 130-012, Republic of Korea;School of Business Adminstration, Kookmin University, 861-1 Jungnung-dong, Sungbuk-gu, Seoul 136-702, Republic of Korea;Graduate School of Management, Korea Advanced Institute of Science and Technology, 207-43 Cheongryangri-Dong, Dongdaemun, Seoul 130-012, Republic of Korea
Venue:
Information Sciences: an International Journal
Year:
2010

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Abstract

Collaborative filtering (CF)-based recommender systems represent a promising solution for the rapidly growing mobile music market. However, in the mobile Web environment, a traditional CF system that uses explicit ratings to collect user preferences has a limitation: mobile customers find it difficult to rate their tastes directly because of poor interfaces and high telecommunication costs. Implicit ratings are more desirable for the mobile Web, but commonly used cardinal (interval, ratio) scales for representing preferences are also unsatisfactory because they may increase estimation errors. In this paper, we propose a CF-based recommendation methodology based on both implicit ratings and less ambitious ordinal scales. A mobile Web usage mining (mWUM) technique is suggested as an implicit rating approach, and a specific consensus model typically used in multi-criteria decision-making (MCDM) is employed to generate an ordinal scale-based customer profile. An experiment with the participation of real mobile Web customers shows that the proposed methodology provides better performance than existing CF algorithms in the mobile Web environment.