Recommendation in online shopping malls: results and experiences

  • Authors:
  • Sang-Chul Lee;Sang-Wook Kim;Sunju Park

  • Affiliations:
  • Hanyang University Seoul, Korea;Hanyang University Seoul, Korea;Yonsei University Seoul, Korea

  • Venue:
  • Proceedings of the 2013 Research in Adaptive and Convergent Systems
  • Year:
  • 2013

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Abstract

Some portal sites have been providing price-comparison services. For the price-comparison services, however, they do not provide personalized recommendations. This paper proposes a strategy of recommendations for the price-comparison services. The strategy uses the click-log data to identify user's preference. We apply the strategy to three recommendation methods. Through the experiments, we have shown the possibility of recommendation for price-comparison services with the real-world data.