Algorithms on strings, trees, and sequences: computer science and computational biology
Algorithms on strings, trees, and sequences: computer science and computational biology
Efficient mining of emerging patterns: discovering trends and differences
KDD '99 Proceedings of the fifth ACM SIGKDD international conference on Knowledge discovery and data mining
Unexpectedness as a measure of interestingness in knowledge discovery
Decision Support Systems - Special issue on WITS '97
FreeSpan: frequent pattern-projected sequential pattern mining
Proceedings of the sixth ACM SIGKDD international conference on Knowledge discovery and data mining
Mining Sequential Patterns: Generalizations and Performance Improvements
EDBT '96 Proceedings of the 5th International Conference on Extending Database Technology: Advances in Database Technology
ICDE '95 Proceedings of the Eleventh International Conference on Data Engineering
Maintenance of Discovered Association Rules in Large Databases: An Incremental Updating Technique
ICDE '96 Proceedings of the Twelfth International Conference on Data Engineering
Fast Algorithms for Mining Association Rules in Large Databases
VLDB '94 Proceedings of the 20th International Conference on Very Large Data Bases
Mining Changes for Real-Life Applications
DaWaK 2000 Proceedings of the Second International Conference on Data Warehousing and Knowledge Discovery
Mining Access Patterns Efficiently from Web Logs
PADKK '00 Proceedings of the 4th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Current Issues and New Applications
Mining inter-organizational retailing knowledge for an alliance formed by competitive firms
Information and Management
Incremental mining of sequential patterns in large databases
Data & Knowledge Engineering
Information Systems - Databases: Creation, management and utilization
Mining Sequential Patterns by Pattern-Growth: The PrefixSpan Approach
IEEE Transactions on Knowledge and Data Engineering
FS-Miner: efficient and incremental mining of frequent sequence patterns in web logs
Proceedings of the 6th annual ACM international workshop on Web information and data management
Mining Customer Value: From Association Rules to Direct Marketing
Data Mining and Knowledge Discovery
A fuzzy data mining algorithm for incremental mining of quantitative sequential patterns
International Journal of Uncertainty, Fuzziness and Knowledge-Based Systems
Management Information Systems: Managing the Digital Firm (10th Edition)
Management Information Systems: Managing the Digital Firm (10th Edition)
Ex-ray: Data mining and mental health
Applied Soft Computing
Incrementally fast updated frequent pattern trees
Expert Systems with Applications: An International Journal
Designing evolving user profile in e-CRM with dynamic clustering of Web documents
Data & Knowledge Engineering
Data & Knowledge Engineering
Mining changing customer segments in dynamic markets
Expert Systems with Applications: An International Journal
A change detection method for sequential patterns
Decision Support Systems
Discovering fuzzy personal moving profiles in wireless networks
Applied Soft Computing
Intrusion detection using fuzzy association rules
Applied Soft Computing
Handling sequential pattern decay: Developing a two-stage collaborative recommender system
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications
Mining changes in customer buying behavior for collaborative recommendations
Expert Systems with Applications: An International Journal
On-line personalized sales promotion in electronic commerce
Expert Systems with Applications: An International Journal
Mining changes in customer behavior in retail marketing
Expert Systems with Applications: An International Journal
Mining changes in association rules: a fuzzy approach
Fuzzy Sets and Systems
Determining information requirements for an EIS
MIS Quarterly
Discovering fuzzy time-interval sequential patterns in sequence databases
IEEE Transactions on Systems, Man, and Cybernetics, Part B: Cybernetics
Hi-index | 0.00 |
Comprehending changes of customer behavior is an essential problem that must be faced for survival in a fast-changing business environment. Particularly in the management of electronic commerce (EC), many companies have developed on-line shopping stores to serve customers and immediately collect buying logs in databases. This trend has led to the development of data-mining applications. Fuzzy time-interval sequential pattern mining is one type of serviceable data-mining technique that discovers customer behavioral patterns over time. To take a shopping example, (Bread, Short, Milk, Long, Jam), means that Bread is bought before Milk in a Short period, and Jam is bought after Milk in a Long period, where Short and Long are predetermined linguistic terms given by managers. This information shown in this example reveals more general and concise knowledge for managers, allowing them to make quick-response decisions, especially in business. However, no studies, to our knowledge, have yet to address the issue of changes in fuzzy time-interval sequential patterns. The fuzzy time-interval sequential pattern, (Bread, Short, Milk, Long, Jam), became available in last year; however, is not a trend this year, and has been substituted by (Bread, Short, Yogurt, Short, Jam). Without updating this knowledge, managers might map out inappropriate marketing plans for products or services and dated inventory strategies with respect to time-intervals. To deal with this problem, we propose a novel change mining model, MineFuzzChange, to detect the change in fuzzy time-interval sequential patterns. Using a brick-and-mortar transactional dataset collected from a retail chain in Taiwan and a B2C EC dataset, experiments are carried out to evaluate the proposed model. We empirically demonstrate how the model helps managers to understand the changing behaviors of their customers and to formulate timely marketing and inventory strategies.