Intra-and Interformat Competition Among Discounters and Supermarkets

  • Authors:

  • Kathleen Cleeren;Frank Verboven;Marnik G. Dekimpe;Katrijn Gielens

  • Affiliations:

  • Maastricht University, 6200 MD Maastricht, The Netherlands;Catholic University Leuven, 3000 Leuven, Belgium;Tilburg University, 5000 LE Tilburg, The Netherlands, and Catholic University Leuven, 3000 Leuven, Belgium;University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

  • Venue:
  • Marketing Science
  • Year:
  • 2010

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