Investigating Dynamic Multifirm Market Interactions in Price and Advertising
Management Science
Competitive Pricing Behavior in the Auto Market: A Structural Analysis
Marketing Science
Modeling Consumer Demand for Variety
Marketing Science
The Asymmetric Information Model of State Dependence
Marketing Science
Endogeneity in Marketing Decision Models
Marketing Science
Marketing Science
Promotion Effect on Endogenous Consumption
Marketing Science
Accounting for Primary and Secondary Demand Effects with Aggregate Data
Marketing Science
Editorial: Does Good Marketing Cause Bad Unemployment?
Marketing Science
Invited Commentary---Marketing Structural Models: “Keep It Real”
Marketing Science
Estimating the Value of Brand Alliances in Professional Team Sports
Marketing Science
A Model for Trade-Up and Change in Considered Brands
Marketing Science
The Sound of Silence: Observational Learning in the U.S. Kidney Market
Marketing Science
Intra-and Interformat Competition Among Discounters and Supermarkets
Marketing Science
Structural Workshop Paper---Data Selection and Procurement
Marketing Science
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis
Marketing Science
Handling Endogenous Regressors by Joint Estimation Using Copulas
Marketing Science
Quantify sales impact of location-based advertising
International Journal of Mobile Communications
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The recent marketing literature reflects a growing interest in structural models, stemming from (1) the desire to test a variety of behavioral theories with market data, and (2) recent developments that facilitate estimation of and inference for these models. Whether one should always go through the effort of developing such tightly parameterized models with the associated computational burden of estimating them and whether it pays off to make strict behavioral assumptions in terms of better decisions remain open questions. To shed some light on these issues, we provide examples of structural approaches to consumer choice and demand as well as examples where the goal is to study the nature of competition in the marketplace. From that review comes our discussion of issues in the development and application of structural models, including their estimation, testing, and validation, their applicability in the practice of marketing, and their usefulness for normative as well as descriptive purposes.