Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg

Authors:
Dominique M. Hanssens;Devavrat Purohit;Richard Staelin;Paulo Albuquerque;Bart J. Bronnenberg
Affiliations:
University of California, Los Angeles, Los Angeles, California 90095;Duke University, Durham, North Carolina 27708;Duke University, Durham, North Carolina 27708;University of Rochester, Rochester, New York 14627;Tilburg University, 5000 LE Tilburg, The Netherlands
Venue:
Marketing Science
Year:
2012

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Abstract

This series of discussions presents commentaries and a rejoinder on strategic and managerial issues arising from Albuquerque and Bronnenberg [Albuquerque, P., B. J. Bronnenberg. 2012. Measuring the impact of negative demand shocks on car dealer networks. Marketing Sci.31(1) 4--23].