Testing an integrative theoretical model of knowledge-sharing behavior in the context of Wikipedia

  • Authors:
  • Hichang Cho;MeiHui Chen;Siyoung Chung

  • Affiliations:
  • Communications and New Media Programme, AS6 03-13, National University of Singapore, Singapore, 117416;Ministry of National Development, 5 Maxwell Road ♯21-00, Singapore, 06911;AS6 03-19, Communications and New Media Programme, National University of Singapore, Singapore 117416

  • Venue:
  • Journal of the American Society for Information Science and Technology
  • Year:
  • 2010

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Abstract

This study explores how and why people participate in collaborative knowledge-building practices in the context of Wikipedia. Based on a survey of 223 Wikipedians, this study examines the relationship between motivations, internal cognitive beliefs, social-relational factors, and knowledge-sharing intentions. Results from structural equation modeling (SEM) analysis reveal that attitudes, knowledge self-efficacy, and a basic norm of generalized reciprocity have significant and direct relationships with knowledge-sharing intentions. Altruism (an intrinsic motivator) is positively related to attitudes toward knowledge sharing, whereas reputation (an extrinsic motivator) is not a significant predictor of attitude. The study also reveals that a social-relational factor, namely, a sense of belonging, is related to knowledge-sharing intentions indirectly through different motivational and social factors such as altruism, subjective norms, knowledge self-efficacy, and generalized reciprocity. Implications for future research and practice are discussed. © 2010 Wiley Periodicals, Inc.