Factors influencing intention to upload content on Wikipedia in South Korea: The effects of social norms and individual differences

Authors:
Namkee Park;Hyun Sook Oh;Naewon Kang
Affiliations:
Gaylord College of Journalism and Mass Communication, University of Oklahoma, 395 West Lindsey Street, Norman, OK 73019, USA;Department of Advertising and Public Relations, Pyeongtaek University, South Korea;School of Communication, Dankook University, 126 Jukjeon-Dong, Suji-Gu, Yongin, Gyeonggi-Do 448-701, South Korea
Venue:
Computers in Human Behavior
Year:
2012

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Abstract

This study examined the roles of social norms and individual differences in influencing Internet users' intention to upload content on Wikipedia in South Korea. It also compared the impacts of these variables on the uploading intention between users and non-users of Wikipedia. Using data from a survey of college students (185 Wikipedia users and 158 non-users), the study found that the effect of social norms including descriptive norm and injunctive norm was smaller than expected, while that of individual differences-self-efficacy, issue involvement, and ego involvement-was more important in accounting for the intention to upload. Theoretical implications and limitations were discussed.