Automatic personalization based on Web usage mining
Communications of the ACM
DVB-MHP/Java TV™ data transport mechanisms
CRPIT '02 Proceedings of the Fortieth International Conference on Tools Pacific: Objects for internet, mobile and embedded applications
Use Case Driven Object Modeling with UML: Theory and Practice
Use Case Driven Object Modeling with UML: Theory and Practice
Interactive TV Standards: A Guide to MHP, OCAP, and JavaTV
Interactive TV Standards: A Guide to MHP, OCAP, and JavaTV
AdROSA-Adaptive personalization of web advertising
Information Sciences: an International Journal
Mixed collaborative and content-based filtering with user-contributed semantic features
AAAI'06 proceedings of the 21st national conference on Artificial intelligence - Volume 2
The best of both worlds: narrowing the disconnect between the web and a responsive TV
EurolMSA '07 Proceedings of the Third IASTED European Conference on Internet and Multimedia Systems and Applications
Discrimination of media moments and media intervals: sticker-based watch-and-comment annotation
Multimedia Tools and Applications
An ontology-based personalized target advertisement system on interactive TV
Multimedia Tools and Applications
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Advertising plays an important role in modern free markets. Furthermore, advertising is moving towards the establishment of one-to-one marketing relationships. Thus, personalized advertisement is currently considered as a hot topic in product promotion as it can be proved beneficial for all the key players, such as the advertisers, the advertised companies, as well as the consumers. Interactive TV and WWW can provide the means for personalized advertising. But of course, special systems and platforms for personalization must be first developed. This paper proposes a prototype system which efficiently achieves the personalization of the advertisements in the environment of digital interactive TV. Thus, the environment for the exploitation of the proposed system are examined, the details in design and implementation are given, while extensive operation testing and evaluation are provided proving its high applicability in real business environments.