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Communications of the ACM
At home with the technology: an ethnographic study of a set-top-box trial
ACM Transactions on Computer-Human Interaction (TOCHI)
Delivering Interactive Services via a Digital TV Infrastructure
IEEE MultiMedia
Ontology Learning for the Semantic Web
IEEE Intelligent Systems
Ontology mapping: the state of the art
The Knowledge Engineering Review
A proposal for an owl rules language
Proceedings of the 13th international conference on World Wide Web
An ontology for context-aware pervasive computing environments
The Knowledge Engineering Review
Broadband internet network management software platform and systems in KT
International Journal of Network Management
A target advertisement system based on TV viewer's profile reasoning
Multimedia Tools and Applications
Collective knowledge systems: Where the Social Web meets the Semantic Web
Web Semantics: Science, Services and Agents on the World Wide Web
Receiver-side semantic reasoning for digital TV personalization in the absence of return channels
Multimedia Tools and Applications
A distributed platform for personalized advertising in digital interactive TV environments
Journal of Systems and Software
A type-2 fuzzy ontology and its application to personal diabetic-diet recommendation
IEEE Transactions on Fuzzy Systems
A Hybrid Movie Recommender Based on Ontology and Neural Networks
GREENCOM-CPSCOM '10 Proceedings of the 2010 IEEE/ACM Int'l Conference on Green Computing and Communications & Int'l Conference on Cyber, Physical and Social Computing
Target advertisement service using TV viewers’ profile inference
PCM'05 Proceedings of the 6th Pacific-Rim conference on Advances in Multimedia Information Processing - Volume Part I
The MPEG-7 visual standard for content description-an overview
IEEE Transactions on Circuits and Systems for Video Technology
Personalized Content Retrieval in Context Using Ontological Knowledge
IEEE Transactions on Circuits and Systems for Video Technology
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We design and implement a personalized target advertisement (PTA) system in IPTV using ontology-based semantic relations between IPTV program and advertisement. In the PTA system, we focus on the development of an ontology reasoning technique of improving advertisement recommendation ability and exploiting efficient information reuse. For this purpose, we first build the IPTV program ontology and viewer profiling ontology based on the IPTV program and viewers' content consumption behavior, using OWL (Web Ontology Language) standardized by W3C. We then classify each viewer into his/her corresponding reference group using a similarity metric. After that, we define the semantic relations between advertisement and shopping products consumed by the prototype through shopping sites in IPTV. Based on these semantic relations, we infer the preferred advertisements for each viewer through our reasoning process. In the experimental section, we demonstrate a prototype of our system and the algorithm of the PTA system using various cases.