Handbook of Research on Mobile Marketing Management

Authors:
Key Pousttchi;Dietmar G. Wiedemann
Affiliations:
-;-
Venue:
Handbook of Research on Mobile Marketing Management
Year:
2009

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Abstract

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.