Mobile payment in the smartphone age: extending the mobile payment reference model with non-traditional revenue streams

  • Authors:
  • Key Pousttchi;Yvonne Hufenbach

  • Affiliations:
  • University of Augsburg, Augsburg, Germany;University of Augsburg, Augsburg, Germany

  • Venue:
  • Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia
  • Year:
  • 2012

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Abstract

The smartphone age is changing the rules for mobile payments. While the longer value chain inhibits traditional payment schemes the potential for transaction-based revenues in the e- and m-commerce scenario is limited. Without adding substantial value, current business models have been commercially unsuccessful for more than a decade now. The aim of this paper is to contribute to the development of m-payment business models. While former papers merely stop at a methodical level, the idea of this paper is to evaluate and exploit the freedom degrees of the m-payment business model framework, with special regard to the new developments connected to the smartphone and app-economy age, in order to provide a concrete extension of the mobile payment reference model with new, non-traditional revenue streams. Therefore, we extend the mobile payment business model framework with three new roles: trusted service manager, mobile marketing service provider and mobile customer relationship management service provider.