Knowledge management and data mining for marketing

The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

Decision Support Systems

Knowledge Management in Enterprises: A Research Agenda

PAKM '02 Proceedings of the 4th International Conference on Practical Aspects of Knowledge Management

A function-decomposition method for development of hierarchical multi-attribute decision models

Decision Support Systems

An intelligent system for customer targeting: a data mining approach

Decision Support Systems

Geographic information systems as a marketing information system technology

Decision Support Systems

Integrating AHP and data mining for product recommendation based on customer lifetime value

Information and Management

The state of CRM adoption by the financial services in the UK: an empirical investigation

Information and Management

An e-customer behavior model with online analytical mining for internet marketing planning

Decision Support Systems

A decision support system for evaluating operations investments in high-technology business

Decision Support Systems

Customer relationship management (CRM) in e-government: a relational perspective

Decision Support Systems

An object-oriented development method for Customer Knowledge Management Information Systems

Knowledge-Based Systems

A data mining approach for retail knowledge discovery with consideration of the effect of shelf-space adjacency on sales

Decision Support Systems

Data mining to improve personnel selection and enhance human capital: A case study in high-technology industry

Expert Systems with Applications: An International Journal

Intelligent spider for information retrieval to support mining-based price prediction for online auctioning

Expert Systems with Applications: An International Journal

Mining product maps for new product development

Expert Systems with Applications: An International Journal

Doing more with more information: Changing healthcare planning with OLAP tools

Decision Support Systems

Customer Relationship Management for the Web-Access Challenged: Inaccessibility of Fortune 250 Business Web Sites

International Journal of Electronic Commerce

Predicting home-appliance acquisition sequences: Markov/Markov for Discrimination and survival analysis for modeling sequential information in NPTB models

Decision Support Systems

Explaining clinical decisions by extracting regularity patterns

Decision Support Systems

Input data for decision trees

Expert Systems with Applications: An International Journal

Bargaining strategy formulation with CRM for an e-commerce agent

Electronic Commerce Research and Applications

Topic taxonomy adaptation for group profiling

ACM Transactions on Knowledge Discovery from Data (TKDD)

Context-based market basket analysis in a multiple-store environment

Decision Support Systems

The relationship between citations and number of downloads in Decision Support Systems

Decision Support Systems

Identification of influencers - Measuring influence in customer networks

Decision Support Systems

Inducing a marketing strategy for a new pet insurance company using decision trees

Expert Systems with Applications: An International Journal

Review: Application of data mining techniques in customer relationship management: A literature review and classification

Expert Systems with Applications: An International Journal

A data-mining approach for product conceptualization in a web-based architecture

Computers in Industry

Bid or Buy? Individual Shopping Traits as Predictors of Strategic Exit in On-Line Auctions

International Journal of Electronic Commerce

Quantifying the indirect effects of a marketing contact

Expert Systems with Applications: An International Journal

Constructing a decision tree from data with hierarchical class labels

Expert Systems with Applications: An International Journal

The research on the critical success factors of knowledge management and classification framework project in the Executive Yuan of Taiwan Government

Expert Systems with Applications: An International Journal

A study on the applications of data mining techniques to enhance customer lifetime value

WSEAS Transactions on Information Science and Applications

Mining demand chain knowledge of life insurance market for new product development

Expert Systems with Applications: An International Journal

Fostering peer collaboration with technology

CSCL'07 Proceedings of the 8th iternational conference on Computer supported collaborative learning

Searching for simplified farmers' crop choice models for integrated watershed management in Thailand: A data mining approach

Environmental Modelling & Software

Modeling wine preferences by data mining from physicochemical properties

Decision Support Systems

Mining demand chain knowledge for new product development and marketing

IEEE Transactions on Systems, Man, and Cybernetics, Part C: Applications and Reviews

Improved marketing decision making in a customer churn prediction context using generalized additive models

Expert Systems with Applications: An International Journal

An e-customer behavior model with online analytical mining for internet marketing planning

Decision Support Systems

A Decision Support System for evaluating operations investments in high-technology business

Decision Support Systems

The state of CRM adoption by the financial services in the UK: an empirical investigation

Information and Management

Learning Approximate Sequential Patterns for Classification

The Journal of Machine Learning Research

Application architecture of data mining in telecom customer relationship management based on swarm intelligence

PRICAI'06 Proceedings of the 9th Pacific Rim international conference on Artificial intelligence

Customer-focused service management for contact centers

IBM Journal of Research and Development

A framework for early warning and proactive control systems in food supply chain networks

Computers in Industry

Data mining application in customer relationship management of credit card business

COMPSAC-W'05 Proceedings of the 29th annual international conference on Computer software and applications conference

Service improvement by business process management using customer complaints in financial service industry

Expert Systems with Applications: An International Journal

The application of data mining techniques in financial fraud detection: A classification framework and an academic review of literature

Decision Support Systems

Ensembles of probability estimation trees for customer churn prediction

IEA/AIE'10 Proceedings of the 23rd international conference on Industrial engineering and other applications of applied intelligent systems - Volume Part II

Association rules mining for knowledge management: a case study of library services

MMACTEE'07 Proceedings of the 9th WSEAS international conference on Mathematical methods and computational techniques in electrical engineering

Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks

Decision Support Systems

Customer portfolio analysis using the SOM

International Journal of Business Information Systems

Customer grouping for better resources allocation using GA based clustering technique

Expert Systems with Applications: An International Journal

Identifying the signs of fraudulent accounts using data mining techniques

Computers in Human Behavior

Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models

Expert Systems with Applications: An International Journal

A graph-based action network framework to identify prestigious members through member's prestige evolution

Decision Support Systems

An efficient incremental method for generating equivalence groups of search results in information retrieval and queries

Knowledge-Based Systems

Direct marketing decision support through predictive customer response modeling

Decision Support Systems

Mobile payment in the smartphone age: extending the mobile payment reference model with non-traditional revenue streams

Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia

Electronic word of mouth analysis for service experience

Expert Systems with Applications: An International Journal

Predicting customer profitability during acquisition: Finding the optimal combination of data source and data mining technique

Expert Systems with Applications: An International Journal

Knowledge discovery of weighted RFM sequential patterns from customer sequence databases

Journal of Systems and Software

Understanding Decision-Making in Data Warehousing and Related Decision Support Systems: An Explanatory Study of a Customer Relationship Management Application

Information Resources Management Journal

A Conceptual Model for Knowledge Marts for Decision Making Support Systems

International Journal of Decision Support System Technology

A service oriented architecture to provide data mining services for non-expert data miners

Decision Support Systems

E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity

International Journal of Online Marketing

Review: Soft computing applications in customer segmentation: State-of-art review and critique

Expert Systems with Applications: An International Journal

Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0

International Journal of Business Intelligence and Data Mining

Multiple buying behavior as an indicator of brand loyalty: an association rule application

ICDM'13 Proceedings of the 13th international conference on Advances in Data Mining: applications and theoretical aspects

Automated buyer profiling control based on human privacy attitudes

Electronic Commerce Research and Applications

Exploring the role of customer relationship management (CRM) systems in customer knowledge creation

Information and Management

Editorial: data mining in electronic commerce - support vs. confidence

Journal of Theoretical and Applied Electronic Commerce Research

Requirements for Personalized m-Commerce: What Drives Consumers' Use of Social Networks?

Journal of Electronic Commerce in Organizations

Development of a Composite Knowledge Manipulation Tool: K-Expert

Expert Systems with Applications: An International Journal