Mining association rules between sets of items in large databases
SIGMOD '93 Proceedings of the 1993 ACM SIGMOD international conference on Management of data
Map displays for information retrieval
Journal of the American Society for Information Science
Time-evolving rule-based knowledge bases
Data & Knowledge Engineering
Mining relational patterns from multiple relational tables
Decision Support Systems - From information retrieval to knowledge management: enabling technologies and best practices
Data mining for customer service support
Information and Management
A relational model of data for large shared data banks
Communications of the ACM
TBAR: An efficient method for association rule mining in relational databases
Data & Knowledge Engineering
Knowledge management and data mining for marketing
Decision Support Systems - Knowledge management support of decision making
Knowledge refinement based on the discovery of unexpected patterns in data mining
Decision Support Systems - Special issue: Formal modeling and electronic commerce
DIRECT: a system for mining data value conversion rules from disparate data sources
Decision Support Systems
Tree Structures for Mining Association Rules
Data Mining and Knowledge Discovery
Data mining issues and opportunities for building nursing knowledge
Journal of Biomedical Informatics - Special issue: Building nursing knowledge through infomatics: from concept representation to data mining
Adequacy of training data for evolutionary mining of trading rules
Decision Support Systems - Special issue: Data mining for financial decision making
Using information retrieval techniques for supporting data mining
Data & Knowledge Engineering
Essentials of Management Information Systems
Essentials of Management Information Systems
Mining tourist imagery to construct destination image position model
Expert Systems with Applications: An International Journal
Designing a business model for the content service of portable multimedia players
Expert Systems with Applications: An International Journal
Mining information users' knowledge for one-to-one marketing on information appliance
Expert Systems with Applications: An International Journal
Mining demand chain knowledge of life insurance market for new product development
Expert Systems with Applications: An International Journal
Ontology-based data mining approach implemented for sport marketing
Expert Systems with Applications: An International Journal
Ontology-based data mining approach implemented on exploring product and brand spectrum
Expert Systems with Applications: An International Journal
Applying data mining to explore the risk factors of parenting stress
Expert Systems with Applications: An International Journal
Mining demand chain knowledge for new product development and marketing
IEEE Transactions on Systems, Man, and Cybernetics, Part C: Applications and Reviews
Mining customer knowledge for tourism new product development and customer relationship management
Expert Systems with Applications: An International Journal
Mining customer knowledge to implement online shopping and home delivery for hypermarkets
Expert Systems with Applications: An International Journal
Mining customer knowledge for direct selling and marketing
Expert Systems with Applications: An International Journal
Exploring the risk factors of preterm birth using data mining
Expert Systems with Applications: An International Journal
Product development with data mining techniques: A case on design of digital camera
Expert Systems with Applications: An International Journal
Integrated expert system applied to the analysis of non-technical losses in power utilities
Expert Systems with Applications: An International Journal
Mining customer knowledge for exploring online group buying behavior
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Supporting product design by anticipating the success chances of new value profiles
Computers in Industry
Hi-index | 12.07 |
Many enterprises have been devoting a significant portion of their budget to new product development (NPD) in order to distinguish their products from those of their competitors, and to make them better fit the needs and wants of customers. Hence, businesses should develop products that fulfill the customer demands, since this will increase the enterprise's competitiveness and it is an essential criterion to earning higher loyalties and profits. This paper presents the product map obtained from data mining results, which investigates the relationships among customer demands, product characteristics, and transaction records, using the Apriori algorithm as a methodology of association rules for data mining. The product map shows that different knowledge patterns and rules can be extracted from customers to develop new cosmetic products and possible marketing solutions. Accordingly, this paper suggests that the cosmetics industry should extract customer knowledge from the demand side and use this as a knowledge resource on its supply chain for new product development.