Designing a business model for the content service of portable multimedia players

Authors:
Jae Kang Lee;Jong Ha Lee;So Young Sohn
Affiliations:
Department of Information and Industrial Engineering, Yonsei University, 134 Shinchon-dong, Seoul 120-749, Republic of Korea;Department of Information and Industrial Engineering, Yonsei University, 134 Shinchon-dong, Seoul 120-749, Republic of Korea;Department of Information and Industrial Engineering, Yonsei University, 134 Shinchon-dong, Seoul 120-749, Republic of Korea
Venue:
Expert Systems with Applications: An International Journal
Year:
2009

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Abstract

The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.