Thirty years of conjoint analysis: reflections and prospects
Interfaces - Special issue: marketing engineering
A systematic approach to new mobile service creation
Expert Systems with Applications: An International Journal
Designing a business model for the content service of portable multimedia players
Expert Systems with Applications: An International Journal
Conjoint analysis for IPTV service
Expert Systems with Applications: An International Journal
The impact of context and incentives on mobile service adoption
International Journal of Mobile Communications
Evaluation of mobile services for the future of 3G operators
International Journal of Mobile Communications
Generation of new service concepts: A morphology analysis and genetic algorithm approach
Expert Systems with Applications: An International Journal
Conceptualising fun in mobile commerce environments
International Journal of Mobile Communications
Evaluation and management of new service concepts: An ANP-based portfolio approach
Computers and Industrial Engineering
An empirical analysis on consumer adoption of mobile phone and mobile content in Korea
International Journal of Mobile Communications
International Journal of Mobile Communications
An instrument for discovering new mobile service opportunities
International Journal of Mobile Communications
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This paper proposes a database-centred approach to the systematic development of new mobile service concepts. Keyword vectors are first constructed by applying text mining to the collected mobile application documents. Alternative mobile service concepts are generated by employing morphological analysis to the keyword vectors. Subsequently, by applying conjoint analysis, a portfolio matrix is constructed to evaluate and manage the newly derived mobile service concepts. The working of the proposed approach is provided with the help of a case study of mobile game service concept development by analysing the Apple App Store. The proposed approach can supplement the shortcomings of customer-centred approaches, and it is expected to help service managers and designers in the actual development of new mobile service concepts.