Machine learning in automated text categorization
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Computer Networks: The International Journal of Computer and Telecommunications Networking
The Engineering Design of Systems: Models and Methods
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IEEE Transactions on Knowledge and Data Engineering
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Form design of product image using grey relational analysis and neural network models
Computers and Operations Research
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Information and Management
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ICMB '05 Proceedings of the International Conference on Mobile Business
Educational data mining: A survey from 1995 to 2005
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Expert Systems with Applications: An International Journal
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IEEE Communications Magazine
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Generation of new service concepts: A morphology analysis and genetic algorithm approach
Expert Systems with Applications: An International Journal
A virtual subnet scheme on clustering algorithms for mobile ad hoc networks
Expert Systems with Applications: An International Journal
A database-centred approach to the development of new mobile service concepts
International Journal of Mobile Communications
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International Journal of Electronic Commerce
A Conjoint-based approach to student evaluations of teaching performance
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
| Hi-index | 12.06 |
In spit of the growing importance of new service creation (NSC), especially new mobile service creation, most of the previous studies on NSC have been conceptual and focused on the traditional services. In response, this study suggests a new systematic approach to new mobile service creation. At first, morphological analysis is applied to identify the structure of services. Specifically, the dimension parameters are defined by decomposing the service system into basic components and the shape parameters are defined by mapping keywords extracted from business method patents through text mining. Then, by applying conjoint analysis, the promising configurations of mobile services are derived. Finally, the Kano model is applied to evaluate the requirement type of alternatives. The proposed approach can generate and evaluate the service concepts systematically. The detailed procedure of the approach is illustrated based on the case of mobile entertainment services. The proposed approach is expected to help service designers in real service creation processes.