Evaluation and management of new service concepts: An ANP-based portfolio approach

Authors:
Hakyeon Lee;Chulhyun Kim;Yongtae Park
Affiliations:
Seoul National University of Technology, 172 Gongreuing 2-dong, Nowon-gu, Seoul 139-746, South Korea;Induk Institute of Technology, Choansangil 14, Nowon-Gu, Seoul 139-749, South Korea;Seoul National University, San 56-1, Shillim-Dong, Kwanak-Gu, Seoul 151-742, South Korea
Venue:
Computers and Industrial Engineering
Year:
2010

Citing 7
Cited 8

Product planning in quality function deployment using a combined analytic network process and goal programming approach

Computers and Industrial Engineering
Product Development Decisions: A Review of the Literature

Management Science
Mobile Operator Publishing and Entertainment Platform

ICMB '05 Proceedings of the International Conference on Mobile Business
Product concept generation and selection using sorting technique and fuzzy c-means algorithm

Computers and Industrial Engineering
Dealing with subjectivity in early product design phase: A systematic approach to exploit Quality Function Deployment potentials

Computers and Industrial Engineering
An ANP-based technology network for identification of core technologies: A case of telecommunication technologies

Expert Systems with Applications: An International Journal
Evaluation of connection types in design for disassembly (DFD) using analytic network process

Computers and Industrial Engineering

Evaluation of new service concepts using rough set theory and group analytic hierarchy process

Expert Systems with Applications: An International Journal
Product-Service Systems Engineering: State of the art and research challenges

Computers in Industry
A database-centred approach to the development of new mobile service concepts

International Journal of Mobile Communications
Toward integration of products and services: Taxonomy and typology

Journal of Engineering and Technology Management
A systematic approach for developing a new business model using morphological analysis and integrated fuzzy approach

Expert Systems with Applications: An International Journal
A systematic approach for new service concept generation: Application of agent-based simulation

Expert Systems with Applications: An International Journal
Selection of the optimal configuration for a flexible surface mount assembly system based on the interrelationships among the flexibility elements

Computers and Industrial Engineering
Assessing coreness and intermediarity of technology sectors using patent co-classification analysis: the case of Korean national R&D

Scientometrics

Quantified Score

Hi-index	0.01

Visualization

Abstract

One of the most crucial decisions in service development is concept selection. Nevertheless, little attention has been paid to evaluation of new service concepts (NSCs). This study proposes an analytic network process (ANP) approach to evaluation of NSCs. ANP is a multiple criteria decision making (MCDM) method that can accommodate interdependency among decision attributes. The proposed approach measures feasibility of NSCs in terms of strategy, technology, market, implementation, and operation. The derived feasibility values of NSC alternatives are then employed to construct the NSC portfolio matrix, together with customers' preference. The NSC portfolio matrix is expected to aid decision making on concept selection and provide managerial implications for service development. A case of the mobile information and entertainment service is presented to illustrate the proposed approach.