Lead user analyses for the development of new industrial products
Management Science
Agent-Based Modeling for Competing Firms: From Balanced-Scorecards to Multi-Objective Strategies
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 3 - Volume 3
Product Development Decisions: A Review of the Literature
Management Science
Modern Systems Analysis and Design (4th Edition)
Modern Systems Analysis and Design (4th Edition)
Managing Business Complexity: Discovering Strategic Solutions with Agent-Based Modeling and Simulation
Evaluation and management of new service concepts: An ANP-based portfolio approach
Computers and Industrial Engineering
Development of a multi-agent-based distributed simulation platform for semiconductor manufacturing
Expert Systems with Applications: An International Journal
Strategic analysis of healthcare service quality using fuzzy AHP methodology
Expert Systems with Applications: An International Journal
Applications of agent-based models for optimization problems: A literature review
Expert Systems with Applications: An International Journal
Hi-index | 12.05 |
In new service development (NSD), a concept design that influences the direction of other activities is considered as a crucial stage. Although several methods exist, most of them cannot reflect responses of future potential customers because they assume that customers have the same responses in the future. Therefore, by using agent-based simulation (ABS) that can understand the future status of a service system, this paper suggests a new approach to creating the most promising service concept. The proposed approach considers the future trends of various customer responses and service concept strategies of firms by using ABS, generating a more accurate concept. By applying the suggested approach to a healthcare industry, its practicability and utility are verified. The novel approach based on the agent-based simulation method, which has customer, service provider, and competitor agents, is expected to be useful for service providers in a competitive market.